In a perfect world every URL would be perfectly optimized from day one, but unfortunately this isn’t always the happen. URLs have to be changed for a variety of reasons, whether you are optimizing the page for the first time, reacting to a change in the way people search or are forced to do it for other technical reasons, it’s something that we all have to deal with in the field of SEO. If the URL you are changing has a significant number of quality links coming into it, you won’t want to lose that link equity and you don’t want internal links pointing to an obsolete URL. If this is a problem you’re facing for the first time, following these four steps will help you to keep your URL structure tidy, maintain a solid internal linking as well as your quality back links from other sites.
1. URL Normalization
Best practice URL structure is to keep all characters as lowercase and to separate words with a hyphen. For example http://www.domain.com/page-name.html would be a well optimized URL. However, if you’re current URL structure is a combination of upper case characters and underscores or any special character my advice is to follow the current structure that i am talking about in example.
2. 301 Redirects
This is two types of redirection i) 301 Permanent redirection ii) Second One is temporary redirection. 301 redirecting the old URL to the new URL is essential. This will help to pass the power from existing external quality backlinks to the old URL across to the new URL. It’s also important as it will enable search bot & search spider to effectively find your new page that having updated URL, index the new URL, drop the old URL from the index and help to transfer any existing power the old page has across to the new page by this technique.
3. Internal Linking
Ensuring all internal links point to the new URL and not the old URL is also very important. Internal linking is a very powerful signal that tells search engines which pages on your site are important. Neglecting to change your internal links after a URL change will mean that search engine spiders following the incorrect URL will be presented with you 301 page. By making life easy for the spider and correcting your internal links will help it to find the quickest route to your deeper page and create sitemap with your new link URL is more helpful for search spider & visitor too.
4. Other Redirects
Any legacy redirects that are present on your website pointing to your old URL will also need to be corrected. This is one house keeping job that is quite commonly overlooked when changing the URL structure of a page make sure all link will be correct.
This is the basic list that I follow when a page URL needs to be changed. Hope It’s helpful for you to know more follow me on Google+ & Do you follow any other steps then changing a URL? If so, add them to the comments below & let us know.